What is the acceptance criteria for Press Releases?

Press releases are accepted and published if we feel they are of direct interest to our readership or predominantly pharma and biotech professionals. Healthcare related news can be accepted if, again, they are of interest to those already in pharma. We do accept releases on medical devices too.

As a More specific guide to press releases:

Press Release Format

  • Press release word count should be between 300 to 1200 words.
  • Press Release should be objective — don’t use casual first person language (I, we, you, etc).
  • Content should have a legitimate news angle (announcing something new and/or timely).
  • Don’t write your press release like an advertisement or a sales letter.
  • Content should keep an impartial tone throughout the press release.
  • Please don’t ask question(s) in a press release.
  • Use Uppercase and Lowercase lettering appropriately.
  • Avoid inserting JavaScript or other markup languages in your press release, such as <strong>…</strong> or <em>…</em> ONLY links eg.<a href=”URL”>…</a> are acceptable.
  • Please ensure links are formatted correctly.
  • Make sure each paragraph is spaced out with a line.
  • Please ensure press release is properly formatted e.g. do not double space unnecessarily, use appropriate punctuation and symbols.
  • Only include a quote that someone might have actually said.
  • Press release links should be limited to 1 per 200 words.
  • Press releases should not contain references or links to sexually explicit material, illegal material or profane language.
  • Content should not have intent to harm or exact personal revenge against a person or group.
  • SPAM related words that will be filtered out by spam filters should be refrained.
  • Include available contact information where possible.
  • Do not place email addresses within the body of the press release.
  • Include the city from where the release originates, usually the location of the company’s headquarters.
  • Content should contain no or few grammatical and spelling errors.
  • Avoid using special characters and symbols in headline such as ™ or © where possible.
We reserve the right to accept or reject any press release published to or provided to us.

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